PPC advertising works well to drive people to a service or product on
your website. It is particularly effective at three points in the
buying journey:
- the research stage
- the product comparison stage
- when your customer is ready to buy
PPC helps you…
- get quick results – much faster than other marketing channels.
- attract the right customers at the most influential points in their buying journey.
- evolve customer strategies and messages on the basis of the data your PPC campaigns provide.
- reach your customers where they are including Google, Bing, Facebook, LinkedIn, YouTube, and media and games outlets.
- monitor what works and doesn’t work and adjust your campaigns accordingly until they achieve the results you want.
- shape your wider digital strategy: it is a brilliant test-bed for
other elements of your marketing, and one that pays for itself.
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