Why do you need PPC

Why do you need PPC

PPC advertising works well to drive people to a service or product on your website. It is particularly effective at three points in the buying journey:

1. the research stage
2. the product comparison stage
3. when your customer is ready to buy

PPC helps you…

• get quick results – much faster than other marketing channels.
• attract the right customers at the most influential points in their buying journey.
• evolve customer strategies and messages on the basis of the data your PPC campaigns provide.
• reach your customers where they are including Google, Bing, Facebook, LinkedIn, YouTube, and media and games outlets.
• monitor what works and doesn’t work and adjust your campaigns accordingly until they achieve the results you want.
• shape your wider digital strategy: it is a brilliant test-bed for other elements of your marketing, and one that pays for itself.

Why do You need SEO

Why do You need SEO

Some people will know your brand name and head directly to your website. Other people won’t know you, but will know they want the services or products you offer. SEO helps these people to find you when they are searching for something relevant online.
SEO helps you to…

• get in front of the right people at the right time
• increase visitors to and conversions on your site
• build awareness of your brand and messaging online
• grow your audience and customer base